Lose It! App Campaign

Lose It! was created with the goal of helping members reach a healthy weight by providing them with the tools they need for success. As they launched their new app, Lose It! was looking for a social campaign that was use short social first videos. Working directly with their marketing director the team ideated a multi skit campaign that centered around weight loss and knowledge of diet. We were able to go from pre-production to post within 4 weeks, producing a large volume of videos scaled for multiple aspect ratios and social platforms. Roles: Producer, Director, Editor, Animator