Poppy Seed Health

Poppy Seed Health, a first of its kind telehealth start-up company, created a pipeline for women to have 24/7 access with doulas, midwives and nurses for pregnant and postpartum birthing. Originally hired by Poppy Seed Health to do graphic design, the scope of the project widened as we both decided that a video campaign was needed that fully encapsulated what Poppy Seed health did and the value it had to offer to women. We were tasked with creating a campaign from scratch. After surveying customers responses and the things women have anxiety about during the pregnancy & postpartum process, we ultimately decided upon “One Text Away”. The concept behind “One Text Away” is the ability for Poppy Seed Health to quell anxiety and improve mental health during pregnancy. The video was designed akin to a Dear Abbey campaign where we are answering unspoken questions about the process and how Poppy Seed can alleviate their worries. The campaign visuals were designed to represent how Poppy Seed Health is with you during real times of need and uncertainty. The campaign process was extensive but ultimately we were able to go from idea to concept within 4-6 weeks. Roles: Concept Creation, Casting, Scheduling, Location Scouting & Booking, Contracting, Talent Hiring, Covid Compliance & Nurse Hiring, Scripting, Camera Supervision, Behind the Scenes Shooting & Photography, & Post-Production Supervision.