New York Knicks x Extra Butter x Mitchell & Ness

To commemorate the 75th anniversary of the New York Knicks franchise, Extra Butter partnered with fameds sports clothing company Mitchell & Ness to release a capsule collection. Extra Butter, a popular independent retailer was able to establish a global presence prior to the campaign, through unique product launches. The production highlighted the playful approach Extra Butter provides to remind New Yorkers of the prestige of the oldest basketball franchise in the world. Extra Butter tasked us to bring the collaboration to life for their in-store pop-up and Madison Square installation. Roles: Director, DP, Editor, Music Supervision