Fitness · Brand Campaign · Social Content
Social content that actually moved the needle. Over a million views and real community engagement across six months of production.
The Brief
Tonal needed social content that felt real. Not polished to the point of being cold, but not so raw it looked unintentional either. Over a six month contract we were embedded with their marketing team producing content for seven of their coaches across platforms.
Every coach had a different personality and a different audience. Our job was to make each one shine without losing the Tonal brand underneath it.
The Approach
Fitness audiences are sharp. They can tell when content is scripted or forced. So we built a production system that captured each coach in their element, kept the energy authentic, and still hit every platform best practice for watch time and engagement.
The result was content that felt like it came from the coaches, not from a marketing deck.
The Results
Across all videos produced during the engagement, the content averaged over 10,000 likes and 600 comments per video. Total views crossed one million across platforms.
More importantly the community responded. Real comments, real shares, real growth. That is what the work was built to do.