Health and Fitness · Acquisition Campaign · Multi-Platform
20 plus unique skits and animated videos. Two days. Four weeks from concept to delivery. A full acquisition campaign built to scale.
The Brief
Lose It! is a top rated calorie counting and weight loss app with over 32 million food items in its database. As they launched a new chapter of the app, they needed social content built for acquisition. Short, fast, platform native videos that could stop someone mid-scroll and make downloading the app feel like an obvious move.
Working directly with their marketing director, we were brought in to ideate and execute a full social campaign from the ground up.
The Approach
The insight was simple. Everyone who has ever tried to lose weight has done something a little ridiculous. Counting every grape. Googling the calories in a single chip. Negotiating with yourself at 10pm. We built the campaign around those moments.
We ideated a multi-skit format that dramatized the absurd behavior people fall into when dieting, then positioned Lose It! as the stress-free, smarter alternative. The tone was warm and funny, never preachy. We cast actors, wrote the skits, and wove in real customer testimonials so the humor landed with genuine credibility behind it.
On top of the skits we produced animated videos that showcased the app features directly. Two production days across multiple locations with a full crew, and every piece was cut for multiple aspect ratios so the content was ready for every platform from day one.
The Results
In four weeks we went from pre-production to a fully delivered campaign library. Over 20 unique skits and animated videos, real customer testimonials, and assets optimized for every major social platform.
The campaign gave Lose It! a content engine they could test, iterate, and scale across paid and organic channels. That kind of volume and flexibility is what acquisition campaigns actually need to find what works.