Food and Lifestyle · Retainer · Multi-Brand
A rolling production retainer for one of New York's most recognizable chefs. Seven brand partners. One trusted team.
The Brief
Chef Roblé is a world renowned celebrity chef who has cooked for corporations, catered major events, and starred in his own Bravo series for two seasons as well as appearances on Fox Empire and HBO Betty.
He contracted Filtayrich on a rolling retainer to handle full production services across multiple brand partnerships simultaneously.
The Approach
A retainer relationship demands range. One week we were producing a premium spirits commercial for Bacardi. The next it was a grilling campaign for Weber. Then Jameson, Fever Tree, Target, Get Maine Lobster, Infiniti.
Each brand had its own tone and audience. Our job was to show up as Producer, Director, DP, Editor, and Music Supervisor and make each one feel distinct while maintaining the quality standard Chef Roblé built his reputation on.
The Results
The rolling retainer model produced consistent high quality commercial content across seven brand partners. When a client keeps coming back, that says everything.
This kind of embedded partnership is where Filtayrich does some of its best work. The longer we work together, the sharper the creative gets.
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All Work