Aaptiv

Aaptiv was founded to make personalized fitness instruction available to everyone, using audio-based training. Starting as a leading creative to build up the app’s member base, we crafted a content strategy that exemplifies the experience of using Aaptiv. The videos utilized Facebook Ad standards and played on different experiences and emotions associated with working out. The ads were successful and the member base grew to 10K-100K subscribers within 4 months. While working as creative lead, the team was in charge of leading two rebrands, various successful video and photoshoot campaigns, & leading the in-house creative team. The company expansion came with funding and investors such as Disney, Amazon, & Warner Music Group.